Resources

When a business idea succeeds, it attracts the attention of big investors who want to see it develop and flourish. With investors on board, the company or organization would have a fantastic opportunity to grow its business. Investors not only help expand a business locally but globally as well. Especially with the rapid growth in technology, implementing this strategy has become much more manageable.

The decision if you should go for a strategic alliance or a joint venture depends a lot on the core of your business. However, knowing the difference between strategic alliance and joint venture stays at the forefront. Here is a deep analysis of both strategic alliance vs joint venture. 

Even major companies like Nike, Coca-Cola, Ford, and other business behemoths made many mistakes while expanding and marketing that cost thousands and thousands of dollars internationally. Here are some tips for you if you want to avoid that. You can follow and integrate ten major international marketing principles into your marketing strategy. These draw inspiration from marketing’s 7 Ps.

So, what are the four growth strategies you should focus on? Let’s find out. But before that, let’s understand the importance of growth.

Have you ever found yourself gravitating towards a McDonald’s outlet whenever you are in an unfamiliar city or country and unsure of what to eat? You could be thinking that at a McDonald’s there is always a familiar item in the menu such as it’s iconic BigMac, fries and nuggets as well as something local […]

Market research is a huge task gathering information and data of products, services, competitors that revolve around your business product. The better way of conducting market research is by diving the research into small goals. 

According to the product expansion definition, it is when a company creates a new product in the same product line of an existing brand. The strategy for an extension/expansion could be a different color or size, and it may have different ingredients or come in different flavors. The company is marketing the value and quality of the existing product line to introduce more choices to the consumer. Product expansion is a crucial move if you want to grow your revenues and market share. Expanding your product line can also help your company grow into becoming a market leader.

Entrepreneurs who want to take their business to the next level have found that expanding abroad has become the most practically expansion project. There was a time when the ‘global expansion goal’ was the end game, which was only possible for big companies. Now, with globalization, the international market is accessible for small businesses as well. With the right resources, anyone can run a successful international business. 

Steer clear of these common international expansion failures Expanding internationally is an enormous step in any company’s growth. It is both enthralling and terrifying at the same time.  When a company is trying to expand internationally or is “going global,” it is looking to tap into uncharted territory and capture a new market where the […]