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Market research is a huge task gathering information and data of products, services, competitors that revolve around your business product. The better way of conducting market research is by diving the research into small goals. 

According to the product expansion definition, it is when a company creates a new product in the same product line of an existing brand. The strategy for an extension/expansion could be a different color or size, and it may have different ingredients or come in different flavors. The company is marketing the value and quality of the existing product line to introduce more choices to the consumer. Product expansion is a crucial move if you want to grow your revenues and market share. Expanding your product line can also help your company grow into becoming a market leader.

Entrepreneurs who want to take their business to the next level have found that expanding abroad has become the most practically expansion project. There was a time when the ‘global expansion goal’ was the end game, which was only possible for big companies. Now, with globalization, the international market is accessible for small businesses as well. With the right resources, anyone can run a successful international business. 

Steer clear of these common international expansion failures Expanding internationally is an enormous step in any company’s growth. It is both enthralling and terrifying at the same time.  When a company is trying to expand internationally or is “going global,” it is looking to tap into uncharted territory and capture a new market where the […]

In any business, even when numbers are high and work is going well, business owners are constantly on the lookout for ways to grow and increase their market share. In the highly competitive world we live in, it is essential to keep improving to thrive and keep the customers coming.

As a business owner, it is essential for the company, its employees, and all stakeholders to realize the importance of profitability. You must create and adopt strategies to develop the right environment for maximum profit. The goal of your business is to maximize profits, especially for smaller companies. Profits may be the only capital if they don’t already have investors or financing.

Irrespective of the current stage of your business, it’s best to plan and structure external growth strategies. The details of a business growth strategy can vary greatly depending on industries, products, opportunities, costs, and the current market stance.

Get Your Guide To Cross Border Trading Between The UK and Europe For Startups We’ll help you navigate the complexities of Cross Border Trading across Europe In our Startup Guide to Cross Border Trading Between The UK and Europe​ you’ll get the lowdown on exactly what it means for your business. You’ll get a breakdown […]

Expansion or scaling is the usual next step when a business is growing. Expanding within the country of operation of the business is already challenging much more when the expansion is done internationally. Before deciding to expand internationally, there are many factors to consider, especially if you are a small business that may not have someone in your team with extensive international expansion. This article will discuss what to consider when expanding a business internationally – from the readiness of the business to financial implications, regulations on employment and taxes, access to talent, brand recognition and many others.